Growth Partners with Character.

Let's Make Your Business More Fruitful.

When you’re considering growth partners for your business, resources alone won’t cut it. You need a partner whose values and vision align with yours. Is that Smucker? Check us out and see.

Our Purpose

We know partnership comes in different forms: From sharing knowledge and connections, to investing together in insights, products and services. Velocity exists to help entrepreneurs accelerate their growth from sharing knowledge and connections to partnering in the formation of all-new business models.

Somewhere between an in-house innovation team and a startup partner, we don’t get hung up on labels. We just focus on progress. And we have the drive and the guts to disrupt our own biggest businesses in support of our vision: to engage, delight and inspire consumers.

We keep one foot around the corner, learning and doing alongside the food industry entrepreneurs who are changing the market, from the supply chain and operations to the final products. By connecting outside innovators like you with Smucker experts, we can solve problems, stretch thinking, and support growth for the entrepreneurs we work with.

Togetherness and a consumer-centric mindset are at the heart of how we work. Solving tough challenges takes humility and commitment, so we build meaningful relationships with partners that share our vision of making families and communities stronger through quality food and beverages.

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About The J.M. Smucker Company

Inspired by more than 120 years of business success and five generations of family leadership, we make food that people and pets love.

Our portfolio of 40+ brands, which are found in 92 percent of U.S. homes and countless restaurants, include iconic products you’ve always loved, such as Folgers^®, Jif^®, and Milk-Bone^®, plus new favorites like Café Bustelo^®, Smucker’s^® Uncrustables^®, and Rachael Ray^® Nutrish^®.

Over the past 15 years, we’ve grown rapidly by selectively acquiring leading and emerging brands, while ensuring we have a positive impact on our 7,400 employees, our communities, and the planet.

From a consumer’s first cup of coffee in the morning, to favorite snacks they enjoy, to the food and treats they trust for their pets, we are passionate about feeding those you love. We believe that food – whether on the go or at home – feeds connections. Our Purpose – “Feeding connections that help us thrive because life tastes better together” – speaks to why we’re in business. Meaningful connections are vital to a happy, healthy and fulfilling life. At Smucker, we believe that when we connect, we are stronger. And when we are stronger, society thrives.

Over the past 15 years, we’ve transformed from a jams and jellies company to a trusted producer of food and beverage products tailored for today’s consumers and their pets. Driven by an ambitious spirit, we’ve reshaped our portfolio to align with growing categories, delivered innovation consumers truly want, expanded into new distribution channels, and invested in sophisticated data and analytical capabilities.

Guided by the Basic Beliefs that were inspired by our founder, J.M. Smucker, we’re innovating in all areas of our business and pushing ourselves to better serve those who count on us. We believe being a successful business and a responsible one are not mutually exclusive. We want to ensure that the people, animals, and environmental elements associated with our business are thriving with us.

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Contact Us

If your brand could use a boost and your philosophy sounds like ours, let’s talk. We just might find that we work together as well as PB&J.

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These idea submission terms (“Idea Submission Terms”) apply to any use of this website or mobile app operated by The J.M. Smucker Company (“Smucker”) to submit any ideas, suggestions, proposals, slogans, marketing or promotional plans, product names or flavors, or any other suggested materials or content (“Submitted Ideas”). By submitting any Submitted Ideas, you agree to and are bound by the terms, conditions, policies and notices contained in these Idea Submission Terms, which supplement the Terms of Use found at https://www.jmsmucker.com/terms-of-use (which are hereby incorporated by reference). In the event of a conflict between these Idea Submission Terms and the Terms of Use, these Idea Submission Terms will control.

Your submission of the Submitted Ideas is completely voluntary, and you acknowledge that there does not now exist, nor has there ever existed, nor will there exist, a fiduciary relationship between you and Smucker.
You agree that your submission of the Submitted Ideas is gratuitous and made without restriction and will not place Smucker under any obligation, including to review or use the Submitted Ideas. Smucker is free to use or disclose the Submitted Ideas on a non-confidential basis to anyone or otherwise use the ideas without any additional compensation to you. You agree that any Submitted Idea you submit to Smucker can be used, in whole or in part, without restriction by Smucker and by anyone to whom it is disclosed by or for Smucker, and if used, it shall be owned by Smucker. You also agree to sign any further documents we ask you to sign that confirm this.
The Submitted Ideas submitted to Smucker may embody ideas, concepts, and qualities that are similar or identical to those that have been developed by Smucker staff or submitted by others. Smucker is continually developing new ideas and concepts for Smucker using its own in-house staff and third parties, and Smucker may already have been working on concepts similar to the Submitted Ideas prior to your submission. Smucker does not waive any rights to use similar or related ideas previously known to Smucker, or developed by its employees, or obtained from sources other than you.
You agree that your submission of the Submitted Ideas will not entitle you or any third party to any compensation, including if Smucker or its affiliates, subsidiaries, agents, employees, contractors, licensees, or partners uses the Submitted Ideas or any idea, concept, or content contained therein.
You understand that the Submitted Ideas will not be returned, and you release Smucker from any and all liability of loss of, or damage to, the copies of the Submitted Ideas.
You warrant that you are the sole and exclusive creator, author and owner of the Submitted Ideas, and that no one else has any right to the Submitted Ideas. You further warrant that no rights in the Submitted Idea have previously been granted to anyone nor has the Submitted Ideas otherwise been exploited in any way. You believe your Submitted Ideas and its features to be unique and novel. However, any use of the Submitted Ideas, or any related or similar ideas to the Submitted Ideas, is not an admission by Smucker of the idea’s novelty, uniqueness, usefulness, or originality.
Should any terms herein be void or unenforceable, such provision or part thereof shall be deemed omitted, and this agreement shall otherwise remain in full force and effect.

Growth Partners with Character.

Let's Make Your Business More Fruitful.

Our Purpose

About The J.M. Smucker Company

Contact Us

Idea Submission Terms

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